Weight Loss Center of Arizona opens first location in Wickenburg

By Jeanie Hankins


Knowing the struggles many people have with weight management, Dr. Lisa Erlinger is opening Weight Loss Center of Arizona in Wickenburg. The store front, located in La Siesta Plaza, 472 E. Wickenburg Way, offers the HMR program for weight management.

Erlinger lives and works in Wickenburg, and has enjoyed her own success with HMR, so she wanted to share it with others. Like some other weight loss programs, HMR offers pre-portioned meal plans to help people drop pounds. The difference at Weight Loss Center of Arizona is the face-to-face experience, Erlinger said.

When an individual enters the program, an experienced dietary professional will conduct an interview to determine weight, goals, dietary restrictions, health conditions and other information. Next, a selection of food choices will be matched to the individual to bring on rapid, healthy weight loss, and exercise goals will also be assigned, Erlinger said. For those with specific health issues, such as high blood pressure, Weight Loss Center of Arizona can also consult with a person’s physician to adjust medications if needed as the person becomes healthier, she noted.

Each week, participants meet at the center to mark their progress and participate in an educational class to help restructure lifestyle and eating choices. “The group dynamics are amazing. You gain friends and accomplish goals together,” Erlinger said.

She knows, because she enjoyed a lot of success with  the program prior to coming to Wickenburg a few years ago. HMR is a 32-year-old company with about 60 clinics across the U.S., Erlinger said. The average weight loss for participants is about 68 lbs., she noted. After arriving in Arizona, she realized there wasn’t an HMR clinic in the state. That has changed, and in fact, she anticipates Wickenburg being the first of several locations she will open around the state.

“For anyone who wants to lose 30 lbs. or more, this is a fast weight loss program based on nutritional and behavioral science. Studies show the faster a person loses it, the longer they will keep it off,” Erlinger said.

The food on the HMR plan is comparable in price to the cost of buying groceries, and replaces the need for groceries during the first phase. As a person moves through the phases, regular foods and restaurant eating are introduced back into the diet.

Weight Loss Center of Arizona welcomes anyone wanting to find out more to an open house from 10 a.m. to 7 p.m. on Monday, Aug. 12. After that, the center will be open from 8 a.m. to 4 p.m. Monday, Wednesday, Friday, from 10 a.m. to 7 p.m. Tuesday and Thursday, and from 9 a.m. to 3 p.m. on Saturday. Call (928) 232-0890, or email info@weightlosscenterofarizona.com for more information.

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